The Interledger Community 🌱: Greg Hannam

Freemitization — Grant Report #1

Greg Hannam — Fri, 12 Feb 2021 09:09:13 +0000

This post will be an update on our progress on the Grant for the Web project: Freemitization.

Progress on objectives

I go into detail for every aspect of the project below in the Key Activities section however in the interest of brevity here is a TL;DR for our progress:

-- Demo of freemitization module Demo Recording
-- Initial build of revenue sharing via smart contracts (Demo coming soon)
-- Release of alpha Peerkat platform on the ThunderCore Hub (Blog post coming soon)
-- Created a UX survey “The Web Monetization Survey” to collect primary feedback from WM users (Final review in progress)
-- Arranged, recorded and released our JAM podcast sessions ready for our content marketing campaign - see our post
-- Began researching and developing ideas on becoming a Web Monetization service provider (More details coming soon)

Key activities

As previously stated we received the grant to work on four main areas; advancement / integration of Web Monetization technology via the creation of two Web Monetization focused modules and development of the Peerkat platform, a user research project and promoting the technology through educational materials via the various marketing channels.

You can see all our objectives in this post

1. Web Monetization

Milestone update:
[✅ Done] i. Integrate XRP tipbot, gather technical information about ILP and advertising implementation
[🛠 In Progress] ii. Work with Web Monetisation testing various ways to serve ads to non web monetized users
[🛠 In Progress] iii. Create, user test and iterate prototyped solution for serving ads with a number of users from each target group. Build out once acceptance criteria are passed through defining wireframes for user journeys (happy/unhappy paths) and accessibility requirements.
[🛠 In Progress] iv. Finalise the freemium module and release to developers, begin design and development on redistribution of payments
[📋 To do] v. Gather feedback from developers and improve on freemium module, Implement first iterations of redistribution model
[📋 To do] vi. Finalise redistribution module, release to user and developers for testing
[📋 To do] vii. Make any improvements, fix bugs based on testing

i. Research phase

Our first idea was to use XRP Tipbot again to build some sort of crypto aspect into our platform before we worked on the Web Monetization part. However, we came to the decision to postpone this for two reasons;

The XRP Tipbot is an experimental product and we feel it is unlikely to be developed and supported further unless it is acquired,
we realised tying ourselves to Twitter logins through the tipbot wasn't a feasible long term strategy so we opted to use a different model with a focus on interoperability.

ii. Development of Web Monetization

After the early works phase, we began to implement the technology. We encountered a number of challenges on the technology side namely;

Development and testing resources.

One of the issues we had to think about is how we can mock the events. It would be great if there was an example of how to do so in the documentation. We were able to find two great resources to replicate Web Monetization; Web Monetization simulator and monetize. We used these two modules to implement our own mocking module.

Error events

We also needed a way to catch Web Monetization event errors. The example on the webpage test Web Monetization is good, but we are also implementing a similar approach in our freemitization module.

We registered new events such as monetizationstart-error and monetizationprogress-error to catch when errors occur.

We also investigating two more events called monetizationreceipt-proof and monetizationreceipt-error, to explore other cases where third party verification services are being used to confirm payment receipts.

Non-active webpage

Our use case requires active monetization to prevent video adverts. When a page is not active for example if the user is on another tab or application, the Web Monetization payments stop.

We are exploring the use of creating a new event called monetization-paused to handle this case in the interim, although a more native solution would be preferred.

ILP resources

We have come across some older articles and examples which are no longer supported, it would be good to have a clearer view of ideas which are no longer being pursued and things that do not work anymore.

iii. Freemitization prototype system

The first phase of work has led us to produce a prototype system, a demo of which can be viewed here: Demo Recording

iv. Finalise the freemium module and release to developers, begin design and development on redistribution of payments

Whilst the Freemium module isn’t ready to go we are confident we will have something relatively soon. We have already made progress into redistribution of payments using a smart contract to do this. We are aware of some scaling issues with this approach so will look to minimize those as we continue developing a solution.

2. Peerkat Platform

Milestone update:
[✅ Done] i. Define and develop MVP for all tiers of service, incl. Digital analytic requirements and onboard initial testers (whilst grouping them into target user groups and profiles in accordance to GDPR)
[✅ Done] ii. Collect feedback from alpha testers and fix bugs, develop additional features, work on integration with Uphold Wallet
[📋 To do] iii. Enhance user profile page (based on qual/quant data) and integrate social features
[📋 To do] iv. Optimise onboarding process to streamline user acquisition including referral mechanism
[📋 To do] v. Integrate freemium module into platform for further usability testing, add UI elements to improve UX
[📋 To do] vi. Test and implement gamification of platform with user voting
[📋 To do] vii. Develop task and reward system in app to entice continued use

i. Define and develop MVP for all tiers of service, incl. Digital analytic requirements and onboard initial testers

We set out to build a live streaming platform, and that does still remain the case, however we realised prior to starting the Grant for the Web project we would have a cold start problem i.e. no users. In order to gain users, we first partnered with the ThunderCore team that has a DApp store with 100k monthly active users. We released an alpha version of our app to this community of crypto enthusiasts.

One key part of an alpha (or beta onwards) is to gather usage data and see where things drop off. In this regard we opted for Mixpanel and Google Analytics.

Here is our Master Dashboard for the information we get from Mixpanel.

And our google analytics

While the alpha has had a good start we now need to focus on content and retention, but these will come with further development.

ii. Collect feedback from alpha testers and fix bugs, develop additional features, work on integration with Uphold Wallet

As above, with the launch we can now begin testing with alpha users and collecting data.

To start we have asked a basic question of what type of content the users would like to see more of, and here are the results:

This gives us a good steer to focus what content we look to bring into the platform sooner.

We are currently assessing the Uphold integration, which may be put on hold for a while longer as we focus on the Web Monetisation area.

3. Community and marketing

Milestone update:
[✅ Done] i. Establish partnerships with key supporters
[✅ Done 🔄 Changed] ii. Create content plan for following 6 months, release one podcast and two educational blogs
[✅ Done 🔄 Changed] iii. Run workshops for user experience, release one podcast and two educational blog
[✅ Done 🔄 Changed] iv. Collate and synthesise findings from user experience workshop and share with ecosystem by publishing findings, release one podcast and two educational blogs, plan Christmas content competition
[📋 To do 🔄 Changed] v. Run Christmas content competition, plan new year grant giveaways. Optimise content distribution channels, release one podcast and two educational blogs
[📋 To do 🔄 Changed] vi. Release one podcast and two educational blogs, distribute grant giveaways, Web Monetization webinar by Ike Iwumene
[📋 To do] vii. Release one podcast and two educational blogs, content creation & distribution webinar

i. Key supporters and partners

Prior to Grant for the Web we had already secured our main partnership with the ThunderCore Hub DApp store. This is and will continue to be a cornerstone of user adoption strategy for the foreseeable future while we iterate on the product to get to version 1.0.

We have a number of other partners and collaborators that have been involved during this process and are ongoing, these include; UCL CBT, Encode Club, Mousebelt.

Otherwise, we are continuing our outreach to more content creators, particularly in gaming and crypto to see if they would be interested in reaching a new audience. In this regard we are in early stage talks with a number of e-sport outfits to collaborate on bringing exciting new content and experiences to the platform.

Changes to objectives

Podcasts and blog content - Since writing the Grant application we decided that a better approach for our content marketing strategy would be to generate more podcasts, interviewing a greater number of grantees and guests and focus our energies on promoting that content through the various social channels rather than producing blogs. It took awhile for us to get the correct platforms set up in order to release the social media content. That’s now in full swing.

User workshops - These workshops were intended to bring a group of people in a room together to work through Web Monetization onboarding. This has proven more difficult to facilitate than anticipated and therefore got changed to focus more on the user interviews detailed in the UX report, and research gathered by the survey.

Content competitions - We had to change many of the milestones above as we missed getting the platform out in time for a christmas content competition.

Further to this we are not yet in a position to fully embrace user generated content on the platform. There are many obvious legal and regulatory headaches with allowing any content onto a site. We have been working with a team to clear some of these up, however it looks like we may not be able to achieve this competition idea in the way we envisage.

Grant Giveaways - with the above competition on hold it may also be that the grant giveaways will need to go on hold to. These were initially intended to award the competition winners for the best / top rated pieces, however we are yet to build these functionalities.

4. User Experience Research Report

Milestone update:
[✅ Done] i. Secondary research and synthesise into themes to identify gaps in knowledge for primary research of target user groups.
[🛠 In Progress] ii. Design primary research based on what we want to learn from secondary research using quantitative user feedback from MVP (survey) and qualitative (user interviews), to understand user acceptance and additional needs/features. Synthesise insight to deliver opportunities for the project team by personas.
[📋 To do] iii. Plan, design and conduct user tests for Web Monetization
[📋 To do] iv. Plan, design and conduct tests

i. Groundwork secondary research

We completed secondary research pulling together articles and reviews of the current Web Monetization system. We can add a number of works from other grantees, and will release these as part of our UX report.

ii. Design primary research based

Working with UX specialists to refine our primary user research report and we are almost ready to launch our survey. In the survey, we ask questions about the current Web Monetization ecosystem and how we can improve it.

We have secured a number of collaborators for the ux report where we will compile the best research to date and present as a graphically designed webpage.

This will become extremely useful research for the Web Monetization community and ecosystem of projects to learn from the findings. We hope it will help inform the development of the next generation of brilliant user-focused web monetized products and content. The results will be collated and published by Vivid IoV Labs at https://www.vividiov.com/ & relevant channels with the support of the Grant for the Web.

We are still in the process of defining and setting up user interviews.

Communications and marketing

Our main objective so far has been to release the podcast, with this started we can begin the content marketing campaign to amplify the posts.

In a separate series of posts I will run through our stats month by month so we can track the progress of our efforts.

What community support would benefit your project?

Four things that would be incredibly useful:

1. Contributors

Request for any contributors to "The Web Monetization UX Report"- please get in touch to register interest in contributing to our WM UX Report, community effort and contributions will be credited to the author, along with our survey results we will be collating and presenting all of the research as a public webpage.

2. Fill a survey

Filling in our UX Survey as soon as it is live - the more comprehensive study, the better this will be for the ecosystem/participants to learn and benefit from.

3. Spread the good stuff

Please like, subscribe and comment on any you watch as it'll let the algo's know we're doing good stuff and get the word out faster!

Web Monetized Link || YouTube || Anchor || Spotify

4. Be a guest

We need more podcasts guests! We are interested in talking to all of the Grant for the Web community. From looking through the Grantees list there are some amazing projects and we believe each one of you guys has something great to share. So if you would like to be on the podcast hit the "Podcast Me" button on the side of this post or sign up here

What’s next?

With the release of the podcast we now have a core of content with which we can use to leverage the various strengths of the social platforms to effectively get the word out. I will go into how we intend to do this in a deeper dive post coming soon to the forum.

Our plans for the next couple of months remain largely unchanged in that we will play catch up to hit the rest of our proposed milestones, whilst continuing to build on our momentum gained so far!

We have also begun to research how to best support the Web Monetization ecosystem going forward and have identified several issues. One of the most pressing we feel able to answer is the lack of Web Monetization service providers. As such we are in early conversations with our partners to refine this idea and should have something coming out about it soon.

Additional comments

Drop us a line on any of the above, always happy to jump on a call to help the community grow.

Hope this post was semi-coherent and somewhat easy to follow, felt like a lot of info to get across when I started 😅.

Relevant links/resources

Freemitization Demo

Web Monetization simulator
monetize
test Web Monetization

Podcast Post
"Podcast Me"
Web Monetized Link || YouTube || Anchor || Spotify

Just A Meme Podcast (First Batch)

Greg Hannam — Mon, 08 Feb 2021 14:17:19 +0000

Hi all,

We are super excited to announce the launch of our podcast Just A Meme (JAM for short) where we look at building and using better business models for the internet.

There will be more to come but here is our first season(ish) featuring many of the Grant for the Web grantees.

I'll do a brief intro below but you can find the episodes here:

Web Monetized Link || YouTube || Anchor || Spotify

Please like, subscribe and comment on any you watch as it'll let the algo's know we're doing good stuff and get the word out faster!

How you can help!

We are interested in talking to all of the Grant for the Web community. From looking through the Grantees list there are some amazing projects and we believe each one of you guys has something great to share.

So if you would like to be on the podcast hit the "Podcast Me" button on the side of this post or sign up here

Why Just A Meme

First off thought it would be good to explain the name!

One of the cofounders came up with the idea (based on the phrase it was all just a dream - the blockchain ecosystem has many ethereal qualities sometimes) and we all liked it as a nod to pop culture in tech, specifically blockchain and crypto where the meme game is especially strong.

A core component of some crypto businesses community outreach is meme generation - see Near, DeFi in general.

Meme’s also seem to have this way of making stuff a bit more light hearted and that’s what we are going for to help make it more accessible for non-crypto fan.

You can get my brief intro here to the series: Web Monetized Link / YouTube

Now for the episodes...

The Episodes To Date

Casey at Ballet Rising

First up was Casey joining us from Ballet Rising. We spoke about what the future holds for Ballet, and how people can monetize performing arts through micropayments.

All episodes here: Web Monetized Link || YouTube || Anchor || Spotify

Their Grant for the Web project is described as:

Ballet Rising
Producing Web Monetized videocasts, short films, feature articles, and interviews that showcase how global cultures are reshaping the ballet world. The performing arts, especially dance, typically rely on live, in-person audiences to showcase their work and to monetize artistic creation. Online, most performing arts groups offer their content for free. We believe that Web Monetization technology presents an opportunity to revolutionize the performing arts industry, bringing arts to broader audiences than could ever attend theatres and providing new streams of income for creators and performers.

Check out more from Casey and the team here:
Ballet Rising ► https://balletrising.com/

Will and Dulce from Immers-Space

Will and Dulce then joined us from a snowy USA. Their company, Immers Space is building a truly decentralised metaverse.

The Metaverse is a serious hot topic. While it's very early days, I believe we have some crucial design decisions needed to be made that could shape the next decades (see Ready Player One for a pessimists view).

All episodes here: Web Monetized Link || YouTube || Anchor || Spotify

Their Grant for the Web project is described as:

Immers Space: Experience the Immersive Web Together
Immers Space is helping to create the metaverse: a cross-platform and decentralized social network for the Immersive Web. It embraces open standards, enables self-ownership of data and content, and creates alternative business models for content creators that protect user privacy.

Check out more from the team here:
Immers Space ► https://web.immers.space/

Hessel from The Tribe of Noise

Next up, from the Netherlands, we had Hessel join us from The Tribe of Noise where they are trying to help independent artists to make money.

All episodes here: Web Monetized Link || YouTube || Anchor || Spotify

Their Grant for the Web project will integrate Web Monetization into the platform while leading a community discussion about how creators and users can benefit from Web Monetization tooling built on open and sustainable web standards. The PR is here.

Check out more from Hessel and the team here:
Tribe of Noise ► https://www.tribeofnoise.com/
Free Music Archive ► https://freemusicarchive.org/

Adam on building gFam Live

Adam, from 'straya (aka Australia) now based in Oregon, is the founder of gFam.live the next version of Instagram allowing creators to monetize their content in exciting new ways

All episodes here: Web Monetized Link || YouTube || Anchor || Spotify

Their Grant for the Web project builds on the platform and is described as:

Building gFam, a Web Monetization application designed for consumers to directly support creators, on a platform without advertising nor fees. Creators can post a short story of their day, their thoughts, their creative processes, their training, their adventures, or their struggles along with a selfie/photo… which can then be tipped on by their fans/friends/audience. Tips are transactions solely between the consumer and creator on posts or comments. Creators can also receive micropayments when Coil Subscribers spend time on their posts. The web application uses the XUMM payment mobile application that runs on the XRP ledger to process and settle the tip payments in real-time.

Check out more from Adam and the team here:
gfam.live ► https://gfam.live/

Andrzej from Enclave Games

A while back I spoke with Andrzej from enclave games. We had a great chat about looking at using web monetization to bring new revenue streams to indie gaming

All episodes here: Web Monetized Link || YouTube || Anchor || Spotify

You can read about their project here

Check out more from the team here:
Enclave Games ► https://enclavegames.com/
Js13k ► https://js13kgames.com/

Benny from Consistent Me

Lastly Benny swung by the recording studio (a zoom call) from Thailand. Benny's blog Consistent Me is the home of working on a New Approach to Sharing Knowledge on Websites Enabled by Web Monetization

All episodes here: Web Monetized Link || YouTube || Anchor || Spotify

Their Grant for the Web project is described as:

Building and experimenting with a new approach to sharing knowledge on the web, enabled by Web Monetization, that will allow users to have full access to a creator’s shared knowledge, paying them in a pay-as-you-use manner.

Check out more from the team here:
Benny's landing page ► https://benediktkick.com/
Benny's blog ► https://consistentme.com/

Stay Tuned

That's it for this post. As always we would love to hear from you, please do not hesitate to get in touch in the comments or message us.

Links to the series again:
Web Monetized Link || YouTube || Anchor || Spotify

If that sounds good please hit the follow button under our company name, like, unicorn?! or bookmark the post. And if you share it on socials please tag us and we will amplify the post.

Connect with us

🔔 SUBSCRIBE TO OUR PODCAST JUST A MEME (WEB MONETIZATION SERIES WITH MANY GFTW GRANTEES)👇

Web Monetized Link ► https://pod.link/1551973067
YouTube ► https://www.youtube.com/channel/UC8ZTuv8TBOwtKC9YPRTU7Mw
Anchor ► https://anchor.fm/justameme
Spotify ► https://open.spotify.com/show/6paW4soTSgl2jJWv31RPqz
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🗣️ FOLLOW VIVID IOV LABS ON SOCIAL MEDIA 👇

Twitter ► https://twitter.com/vividiov
LinkedIn ► https://www.linkedin.com/company/vivid-iov-labs/
Facebook ►https://www.facebook.com/vividiov

🗣️ FOLLOW PEERKAT ON SOCIAL MEDIA 👇

Telegram ► https://t.me/joinchat/GSVJsM4o3tSXTZBz
Twitter ► https://twitter.com/PeerkatLive

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🤔 ABOUT JAM PODCAST 😃

My name is Greg Hannam and I am the commercial lead at Vivid IoV Labs. We are a team of 8 working on building next gen apps and helping to create a more inclusive internet by leveraging micropayments and other web 3 technologies.

This mission has led us to start this podcast so we can interview the best and brightest in the web 3.0 space, raise the profile of lesser known content creators and all with a focus on building and using better business models for the internet.

🤔 ABOUT VIVID IOV LABS 😃

The startup formed from the winning team of UCL and Ripple’s Block-Sprint 2019. Vivid IoV Labs are focused on consumer-facing applications of micropayments and creating a more inclusive internet by leveraging web 3 technologies.

Website ► https://www.vividiov.com/
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What are the objectives of freemitization?

Greg Hannam — Fri, 05 Feb 2021 16:43:34 +0000

In a previous post we detailed the goals of the project and here we will take a look at each area in detail and show our proposed project milestones.

Note: this is pretty much an extract from our proposal so some of the milestones will be based on our timelines last Aug - we'll find out in the Grant report whether those slipped (spoilers, they did)

Objectives

We received the grant to work on four main areas; integration of technology, development of the Peerkat platform, a user research project and promoting the technology through educational materials via the various marketing channels.

1. Integration of Web Monetization

Our project leverages Web Monetization technology in the following ways:

1) Connecting live streaming content to Web Monetisation, allowing us to provide ad-free live streams for Coil users (and other future Web Monetization providers)

2) Enabling tipping capabilities by utilising the XRP Tipbot and supporting their integration with Uphold wallet

3) Pooling and revenue sharing by adopting a probabilistic model for content revenue. This will be accomplished by Vivid collecting 25% of streamed revenue and redistributing it to other users in the value chain such as content requesters, top social sharers and moderators. This incentivises usage of the platform, engagement and discoverability for creators. The remaining share will go directly to the creator, a 1.5x increase in their earning power when compared to incumbent live stream platforms.

Proposed Milestones:

Integrate XRP tipbot, gather technical information about ILP and advertising implementation
Work with ILP testing various ways to serve ads to non web monetized users
Create, user test and iterate prototyped solution for serving ads with a number of users from each target group. Build out once acceptance criteria are passed through defining wireframes for user journeys (happy/unhappy paths) and accessibility requirements.
Finalise the freemium module and release to developers, begin design and development on redistribution of payments
Gather feedback from developers and improve on freemium module, Implement first iterations of redistribution model
Finalise redistribution module, release to user and developers for testing
Make any improvements, fix bugs based on testing

2. Development of the Peerkat Platform

Introduction to the Peerkat Platform

Live video streaming has become a highly intermediated, costly operation that bombards viewers with adverts and clickbait, tracking users and selling their data, and takes huge fees out of the revenue content creators work so hard to generate. While some high profile influencers are making large amounts of money, for the majority of channels it is extremely hard to make a living and they fear being demonetised or deplatformed by algorithm changes.

Peerkat is disrupting incumbents by giving more power to users and cutting out unnecessary middlemen. Using peer-to-peer video streaming and blockchain-based technologies, we both facilitate streaming and transactions directly between users without the need for ads, and create new income opportunities with a toolkit for streamers e.g. ecommerce and collectables. With progressive decentralisation, Peerkat aims to become fully community-owned, allowing users to vote on platform changes and direction.

Proposed Milestones:

Define and develop MVP for all tiers of service, incl. Digital analytic requirements and onboard initial testers (whilst grouping them into target user groups and profiles in accordance to GDPR)
Collect feedback from alpha testers and fix bugs, develop additional features, work on integration with Uphold Wallet
Enhance user profile page (based on qual/quant data) and integrate social features
Optimise onboarding process to streamline user acquisition including referral mechanism
Integrate freemium module into platform for further usability testing, add UI elements to improve UX
Test and implement gamification of platform with user voting
Develop task and reward system in app to entice continued use

3. Community and marketing

An important element of our work is to promote the web monetization ecosystem, and we intend to do this through partners, content and our user experience work.

Proposed Milestones:

Establish partnerships with key supporters
Create content plan for following 6 months, release one podcast and two educational blogs
Run workshops for user experience, release one podcast and two educational blog
Collate and synthesise findings from user experience workshop and share with ecosystem by publishing findings, release one podcast and two educational blogs, plan Christmas content competition
Run Christmas content competition, plan new year grant giveaways. Optimise content distribution channels, release one podcast and two educational blogs
Release one podcast and two educational blogs, distribute grant giveaways, Web Monetization webinar by Ike Iwumene
Release one podcast and two educational blogs, content creation & distribution webinar

4. User Experience Research Report

The final element of our proposal is to gather insight into target user groups for Web Monetization and develop inclusive personas from which to tailor our content strategy.

Proposed Milestones:

Secondary research and synthesise into themes to identify gaps in knowledge for primary research of target user groups.
Design primary research based on what we want to learn from secondary research using quantitative user feedback from MVP (survey) and qualitative (user interviews), to understand user acceptance and additional needs/features. Synthesise insight to deliver opportunities for the project team by personas. Create e2e service design for user target groups (and product operations) to formulate requirements to build out e2e service from 1. 1. 3. Discovery through to Account Management.
Plan, design and conduct user tests for web monetization
Plan, design and conduct tests

Stay Tuned

That’s it for an introduction to our project. We are aiming to release our first grant progress report next Friday (we had to move this to next week due to unforeseen circumstances, apologies!).

We would love to hear from you, please do not hesitate to get in touch in the comments or message us.

If that sounds good please hit the follow button under our company name, like, unicorn?! or bookmark the post. And if you share it on socials please tag us and we will amplify the post.

Connect with us

🔔 SUBSCRIBE TO OUR PODCAST JUST A MEME (WEB MONETIZATION SERIES WITH MANY GFTW GRANTEES)👇

Youtube ► https://www.youtube.com/channel/UC8ZTuv8TBOwtKC9YPRTU7Mw
Anchor ► https://anchor.fm/justameme
Spotify ► https://open.spotify.com/show/6paW4soTSgl2jJWv31RPqz
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🗣️ FOLLOW VIVID IOV LABS ON SOCIAL MEDIA 👇

Twitter ► https://twitter.com/vividiov
LinkedIn ► https://www.linkedin.com/company/vivid-iov-labs/
Facebook ►https://www.facebook.com/vividiov

🗣️ FOLLOW PEERKAT ON SOCIAL MEDIA 👇

Telegram ► https://t.me/joinchat/GSVJsM4o3tSXTZBz
Twitter ► https://twitter.com/PeerkatLive

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🤔 ABOUT JAM PODCAST 😃

🤔 ABOUT VIVID IOV LABS 😃

Website ► https://www.vividiov.com/
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The team behind Freemitization

Greg Hannam — Wed, 03 Feb 2021 15:21:25 +0000

In this post we will do a quick run down of Vivid IoV Labs who are the team behind the Freemitization project.

Team

1-minute intro video to the team is available at: https://vimeo.com/416381733

Founders

Ike Iwumene - Web monetization enhancements, platform development
Yo-Der Song - Research and technical architecture
Greg Hannam - Product management and commercial operations
Ben Marshall - Partnership lead and project management

Wider team

Daniele Bolla - Front-end development and design
Nikos Tziralis (TBC)- Back-end developer and blockchain
Dean Macgregor - Graphic designer
Mahfuz Ahmed - Content marketing

Experience

The team has the following experience of Web Monetization and Interledger:

-- Utilised ILP and the XRP Tipbot to create micropayment streaming connected to video for demo purposes during the two hackathons we entered and won: UCL and Ripple’s Block-Sprint 2019 and the Future of Blockchain 2020: Near Protocol UX Challenge, along with picking up an award at Ripple's Block-Sprint PayString 2020 hackathon where we integrated the PayString technology too

-- Attended events, including one to one tuition on XRPL/ILP with engineers at Ripple during Block-Sprint and the Deconstructing Defi event in London (Xpring and Vega Protocol - XRPL seminar and hack workshop)

-- Coil users - daily use and experience of Web Monetization

-- Researching and following developments of the Interledger Protocol and related ecosystem, including blogs, podcasts and video content

Stay Tuned

Over the next few days we will be posting more about us and our project culminating in our grant progress report on Friday.

We would love to hear from you, please do not hesitate to get in touch in the comments or message us.

If that sounds good please hit the follow button under our company name, like, unicorn?! or bookmark the post. And if you share it on socials please tag us and we will amplify the post.

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Connect with us

🔔 SUBSCRIBE TO OUR PODCAST JUST A MEME (WEB MONETIZATION SERIES WITH MANY GFTW GRANTEES)👇

Twitter ► https://twitter.com/vividiov
LinkedIn ► https://www.linkedin.com/company/vivid-iov-labs/
Facebook ►https://www.facebook.com/vividiov

🗣️ FOLLOW PEERKAT ON SOCIAL MEDIA 👇

Telegram ► https://t.me/joinchat/GSVJsM4o3tSXTZBz
Twitter ► https://twitter.com/PeerkatLive

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🤔 ABOUT JAM PODCAST 😃

🤔 ABOUT VIVID IOV LABS 😃

Website ► https://www.vividiov.com/
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📚 RECOMMENDED RESOURCES 👇

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An intro to Freemitization and Vivid IoV Labs

Greg Hannam — Tue, 02 Feb 2021 15:39:47 +0000

Intro

Hello world! We are Vivid IoV Labs and as some of you may know we are helping content creators monetize their video and live streaming content by integrating the Interledger Protocol into our app Peerkat.

Project summary

So what is our project?? We are calling it; Freemitization. It’s a live streaming experiment targeting mass adoption combining freemium business models and Web Monetization

The project is an experiment focusing on attracting users to the Web Monetization ecosystem through:

-- Driving community engagement by delivering educational content and sharing to an extensive network
-- Enhancing a novel live streaming platform to utilise and showcase Web Monetization
-- Leveraging Coil and Interledger to provide fairer creator rewards and new content monetization opportunities

Goals of the project

The aim of the project is to focus on the first three stages of the customer lifecycle: acquisition, activation and retention. This will lay the foundations to increase referrals and drive revenue for web monetization providers.

Our goals are as follows:

1) Produce educational material to engage wider community and raise awareness of Web Monetization:

-- Release content with a focus on both Web Monetization and equitable content rewards promotion

-- Set up a podcast series to share deeper insights by interviewing blockchain and tech influencers and thought-leaders in content monetization

-- Open source our Web Monetization usability study and best practice to assist development of future projects

2) Create an engaging platform to onboard and retain users across target groups:

-- Linking Web Monetization with video advertising to allow a freemium business model to be implemented for Web Monetization

-- Automated redistribution of funds from Vivid to community via smart contracts

-- Leverage existing connections to onboard initial users and promote platform through various channels to secure additional users

-- Enhance the Web Monetization ecosystem and proposition by delivering a complementary platform and collaborative initiatives

-- Attract new content creators into the space

3) To validate our hypotheses by validating our solution(s) with target user groups needs so that we focus on high value features.

Stay Tuned

Over the next few days we will be posting more about us and our project culminating in our grant progress report on Friday.

We would love to hear from you, please do not hesitate to get in touch in the comments or message us.

If that sounds good please hit the follow button under our company name, like, unicorn?! or bookmark the post. And if you share it on socials please tag us and we will amplify the post.

Connect with us

🔔 SUBSCRIBE TO OUR PODCAST JUST A MEME (WEB MONETIZATION SERIES WITH MANY GFTW GRANTEES)👇

Youtube ► https://www.youtube.com/channel/UC8ZTuv8TBOwtKC9YPRTU7Mw
Anchor ► (coming soon)
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🗣️ FOLLOW VIVID IOV LABS ON SOCIAL MEDIA 👇

Twitter ► https://twitter.com/vividiov
LinkedIn ► https://www.linkedin.com/company/vivid-iov-labs/
Facebook ►https://www.facebook.com/vividiov

🗣️ FOLLOW PEERKAT ON SOCIAL MEDIA 👇

Telegram ► https://t.me/joinchat/GSVJsM4o3tSXTZBz
Twitter ► https://twitter.com/PeerkatLive

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🤔 ABOUT VIVID IOV LABS 😃

Website ► https://www.vividiov.com/
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