Potentially... but I think a big part of it is just platform fatigue and the sunk cost fallacy... a lot of our target demographic have already put so much time and energy into traditional social media to go onside with the algorithms that the concept of adding another platform on top just doesn't sound that fun... which we understand and it's not until people take the plunge and start to earn more with a couple of posts that they've ever earnt on traditional social media that they start to get it. Our userbase was really small but extremely enthusiastic.
so much time and energy into traditional social media to go onside with the algorithms that the concept of adding another platform on top just doesn't sound that fun...
True. Figuring out the right onboarding startegy here can be a very interesting task to engage in. If the trigger for trial/onboarding could be placed very close to the phase where user experiences a disappointment in the existing workflow/system could improve the chances.
Our userbase was really small but extremely enthusiastic.
💜
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Potentially... but I think a big part of it is just platform fatigue and the sunk cost fallacy... a lot of our target demographic have already put so much time and energy into traditional social media to go onside with the algorithms that the concept of adding another platform on top just doesn't sound that fun... which we understand and it's not until people take the plunge and start to earn more with a couple of posts that they've ever earnt on traditional social media that they start to get it. Our userbase was really small but extremely enthusiastic.
True. Figuring out the right onboarding startegy here can be a very interesting task to engage in. If the trigger for trial/onboarding could be placed very close to the phase where user experiences a disappointment in the existing workflow/system could improve the chances.
💜