The Discriminator web documentary that Grant For The Web supported was completed in early June. Our team produced an interactive experience roughly 15 minutes long that explored my experience of having my photos included in the MegaFace database, and the phenomenon of facial recognition databases more broadly.
The web documentary was built as a React web app, which was web monetized through Coil using the web monetization API.
The music for the project was composed by David Drury and released under a Creative Commons license on the Free Music Archive.
Progress on objectives
Goal 1 - "incite curiosity and educate users to the social concerns surrounding facial recognition, AI and disinformation"
This goal has been completed and feels successful. The key deliverable for this objective is a publicly available web documentary, Discriminator, which premiered in June at the 2021 Tribeca Film Festival. It has been well received and reviewed, and found a mass audience at one of the most prestigious film festivals that curates interactive media. With its focus on how photos end up in facial recognition databases without consent, the project makes an original contribution to the field.
Looking back, focusing our grant activities on this as the central objective was key to having a successful project. Web monetization, as I’ll get into, was a part of our experiment - but focusing our energy on creating a compelling piece of filmmaking allowed us to control our own destiny while also leaving room for experimentation.
Goal 2 - create a popular and professionally produced documentary that other creators can study and emulate
This goal spoke to creating a reference implementation of a web-monetized web documentary, given that at the time of our application there were no models to follow.
Developer Jae Perris implemented the web monetization API within a React web application, publishing the source code on Github. Jae also published a simple blog post outlining the development process of the documentary - including both the machine learning work to execute the creative as well as the web monetization work.
In truth, the web monetization development work was fairly straightforward - our experience was that barriers to success for micropayments of this sort are not technical, but rather lie in finding a large enough user base. Nonetheless, for others wishing to create a web documentary that takes advantage of web monetization, they now have an open source project to build from.
Goal 3 - experiment with new ways that we could finance our work and establish more direct relationships with our audiences
As mentioned in our interim blog post, our strategy shifted from financing the work through web monetization to having funds generated go towards advocacy work in the field. We were successful in partnering with the Surveillance Oversight Technology Project (S.T.O.P.), and every web monetized visit to Discriminator is channeled towards their 501(c)3.
This was the most challenging aspect of the project. While it was a simple matter to implement the web monetization API, it was exceedingly difficult for STOP to register for a payment pointer. The only crypto-wallet that accepts Interledger payments, Uphold, has stringent requirements for 501c3, charity and corporate accounts. Despite STOP dutifully jumping through their hoops, it took months to have a payment pointer generated.
Once we did have their payment pointer, the next burden became the reality of the user base of Coil subscribers. Even though our project premiered at a top tier festival and received great press on launch, the traffic that was generated by web-monetized users was simply too small to generate any revenue. In total, web monetized views garnered $6.95.
In our case, this did not prevent the project from release: we were grant funded from multiple sources. It did, however, raise a key challenge for the web monetization community: if the goal is to encourage creators to publish outside of the major platforms, the challenge of raising an audience several orders of magnitude higher than we were able falls to each individual. For web monetized projects to use their viewing revenue as part of their project financing, then, they must partner with existing brands or partners that can bring large pre-existing audiences.
The key activities during our final reporting period were research, web development, music composing, animation and communications.
For research we partnered with Adam Harvey. Adamis an applied artist and technical researcher based in Berlin focused on computer vision, privacy, and surveillance. He is a graduate of the Interactive Telecommunications Program at New York University (2010) and is the creator of the VFRAME.io computer vision project, Exposing.ai dataset project, and CV Dazzle computer vision camouflage concept.
Collaborating with Adam, I was able to trace how my photos had been included in a variety of databases. This formed the basis of the data visualizations that make up the second chapter of the documentary.
For web development, Jae Perris and Hang Do Thi Duc collaborated to produce the interactions, computer vision and AI that makes the project interactive. This was where the majority of our time and funds were spent. The project repo on Github is available for any developer to fork, modify and inspect.
Jae Perris also wrote a detailed readme as part of the repo, including the web monetization implementation, which can be read here.
The original score was composed by David Drury, and was released under a Creative Commons Non-Commercial Attribution license. It can be downloaded directly from Soundcloud here.
The Animation was created by Darren Pasemko and Kent Hugo using a variety of techniques including Generative Adversarial Networks (GAN). We were supported in this by RunwayML, a software project to make AI models more accessible to graphic artists. The Runway team gave us free computing time on their GPUs to train the models using photos of me.
Communications and marketing
I contracted GATPR to assist in our press releases and public relations. This was a somewhat difficult assignment for the agency as interactive web documentaries are odd ducks - not reviewed by most critics and not understood by most viewers.
Despite this, the film had several dozen reviews, mentions, vlogs and podcasts. Some highlights:
“Over the course of three remarkable chapters, Gaylor tracks the history of photo-sharing sites like Flickr, and how corporations ultimately exploited Creative Commons licenses to access personal data and put millions of people’s lives online without their permission. If you haven’t heard of MegaFace, the publicly available facial recognition platform, Gaylor will make sure it haunts your nightmares. In the process, he’ll also deliver a searing breakdown of modern technology’s most perilous extremes, and what it takes to protect your privacy in the digital age.”
Amber Mac@ambermacOn this clip of #TheFeed, director Brett Gaylor @remixmanifesto discusses the sinister side of facial recognition technology and his new documentary, Discriminator.
This episode of #TheFeed is powered by @TPLink.
To hear the full episode, visit AmberMac.com.12:38 PM - 04 Aug 2021
While the message is a dire one the messenger is a delight. This work puts the interactive, data-driven journalism projects of big media companies that win huge awards to shame. You’ll learn oodles. You’ll be delighted and horrified by the tech in equal measures. You’ll start contemplating how long it would take you to learn how to code a virus that would shut down the internet forever and ever.
WPBS Studios: Inside the Stories
The next stop for the film will hopefully be an international premiere at the International Documentary Festival of Amsterdam this November. I have applied and hope to hear back in the fall.
The project will also be evolved as part of my PhD thesis at Simon Fraser University. I plan to contact more individuals who, like myself, were included in facial recognition databases without consent. Interviews with these individuals will form the basis of a podcast and a research paper that explores the particulars of harm that are associated with being included in large databases.
We also plan to host an online screening and Q&A in the fall as a fundraiser with S.T.O.P. I'm hoping that this could emerge as a way to integrate web documentaries more effectively with the micro-payment model, particularly if we can coordinate with Interledger and Coil to promote it within community channels.
What community support would benefit your project?
The project still needs more people to watch and share it! I hope that it’s entertaining and educational for folks, and that it inspires others to make work on the web. There is still so much to do outside the platforms!
Please keep an eye out for our community screening and come join us!
I’m excited to continue experimenting with web monetization and other forms of decentralized financing for creative work. I think there is promise in combining this approach in partnership with a larger brand that is still publishing on the open web.
Relevant links/resources (optional)
Top comments (1)
I checked out your project and I love that you were able to add an interactive element. I am currently working on a proposal and do agree that for filmmakers it maybe difficult to create a final project within the constraints of the grant but also filmmaking can be expensive. I see web monetization as a great resource for creators because as the initative grows the opportunities grow for funding.
I will definitely share your work!! Best of luck