Mozilla has launched Rally, an interesting new initiative allowing you to "donate your data" by contributing browsing data to specific research studies, while consenting at a granular level.
One of the studies, Beyond the Paywall, examines the news economy, the impact of ads as newspapers migrate their focus to the internet, and which alternative funding models for local journalism may be feasible.
To participate, you need to use Firefox, reside in the United States, and be age 19 and older.
Learn more at rally.mozilla.org.
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