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Pamela Alexander
Pamela Alexander

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Online Mindfulness-Based Stress Reduction (MBSR) Video Training Program — Grant Report #1

Project Update

The "Online Mindfulness-Based Stress Reduction (MBSR) Video Training Program" is an online version of the eight-week evidence-based stress reduction program backed by science that offers secular, intensive mindfulness training to assist people with stress, anxiety, depression and pain. The pandemic is driving home the value of courses like MBSR, which support people’s ability to cope with stressful situations and circumstances. It also shines a light on the need for people to have access to such training outside of geographic hotspot and how online access can fill that need.

As soon as I received word from GFTW, I notified the team and started scripting the course. Once I received the funding, we had our first team call, reviewed and agreed on the overall project timeline. Unfortunately, Belgium reinstated lockdown in response to Covid-19, which delayed the filming of the course. Filming started in December and we were able to record all of the course videos during a window between lockdown periods before Christmas.

While pandemic has halted large portions of in-person interactions in Belgium, since our team is located in Belgium (Brussels) and the US (California, Virginia, Florida,) changing social rules hasn’t impacted us and we expect to finish the project on time. We currently have 7 short intros/b-roll and 24 course modules.
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Progress on objectives

High-level progress on our deliverables include:
— Dev site set up on WordPress using Divi theme.
— Configuration of WordPress installation complete and redesign in progress.
— Course Platform: researched, bought (LearnDash), installed, setup in progress.
— Video Course: course structure defined, course recording all shot and in final review, and student documentation written.
— Researching Coil Login Integration into LearnDash learning platform.

The design and development are happening as I type. My team is confident that we will have the basic site up and running within about 4 weeks. We started the project with certain base assumptions. While they have not fundamentally changed, the best way to execute those ideas are becoming clearer as we move along. This is reflected in how we are redefining and aligning the long term vision of my business in promoting a healthier internet in general, which wasn’t on my radar before GFTW. Once the site is up and running, the remainder of the grant period will be used marketing the project and driving sign up.

Our main goals for this project are to:

  1. Use our site as a test case to see if MBSR can be made available on the Coil platform. The main challenge so far is while the course does not need to be delivered in-person, to be effective, it does need to be delivered in a specific order. So we are currently exploring ways integrate Coil into the LearnDash platform.

  2. Promote remote, affordable delivery of MBSR that pays MBSR teachers fairly. The real test will occur after the site is built and the course is launched. This is where we will see if is economically feasible for MBSR teachers to deliver the course online. The course usually cost between $300 ( or £275 ( per person.

  3. Create a turnkey model for less that tech savvy MBSR teachers. 
Since we have yet to figure out how to drip the course content, we are considering other options such as monetizing “ongoing support offerings” by delivering bonus elements and ongoing support modules. Whatever the outcome our developer will create a video describing the software choices and showing how to use the elements of the site. Workshops and calls will also be recorded as a part of the setup documentation. 
The options and possiblities will be presented to the MBSR community.

  4. Create a framework that helps MBSR teachers promote and monetize their courses: My experience and observations will serve as a benchmark and model for many kinds of service providers (MBSR teachers, yoga instructors, etc). For example, I hired a videography, but I would encourage others to buy the video equipment, learn to use and edit the video themselves. The learning curve may be steep. But I believe that the long term benefits will outweigh the initial learning curve because this isn’t a “create it and they will come situation.”

Having video equipment could also 1) support participants post course, a shortcoming in the current delivery of MBSR and 2) be used for ongoing marketing to support the continued course enrollment, which will be needed for long-term success.

Key activities

We're in the process of rebuilding the website and reviewing the final edited videos. Next we will upload the video to LearnDash, integrate the monetization protocol into the website with Coil being featured on the homepage of and research how to integrate Coil into the LearnDash learning platform.

Communications and marketing

I didn’t include an event in my original plan, but the opportunity arose so I took it. I presented at Self-Worth Awareness Week, share upcoming rollout of the new site and spoke about my alignment with the philosophy of creating a safe web environment using Coil.

What’s next?

Once the site is built, the reminder of the grant period will be focused on marketing and communications. While I didn’t expect it at the onset, I am fully integrating Coil’s, Mozilla Foundation’s and Collective Commons’s philosophy into my long-term business and marketing plan. As a result I’m am preparing to stop using social platforms like Facebook and Instagram. This decision has change how we will approach the campaign to drive signups on Coil.

  1. Instead of using FB Lives I’m going use YouTube Lives.
  2. I’ve already started sending broadcast emails to my mailing list. Many have responded to that initial email and are anticipating safe and affordable access to mindfulness material. Next step is to start to invite my FB followers to meet me on YT.
  3. Adopting ideas from other GFTW grantees updates, I’m currently writing a series of articles for Reddit, CoilBLOGS, LinkedIn and Medium to be posted in conjunction with the launch of the new site.

Once the site is up, we’ll continue driving current subscribers to Coil with an email campaigns, start to grow user base with the launch of a community partner affiliate program with a mindfulness teacher and yoga instructor in Tampa and leverage site SEO to reach new users.

And finally I’ve already started spearheading education about the platform within the MBSR global community with a few MBSR teachers. These handful of teachers are helping me to trouble shoot the creative process. Once the site is launched I’ll open up the sharing to the entire MBSR community. This will be in the form of live Zoom meetings and via WhatApp groups on which I am currently an active member.

We will begin the marketing when the website and other resources are launched. We’re shooting for mid-March.

What community support would benefit your project?

I’m love to connect with other grantees. It would be great to speak to those who are already using Coil and hear about their journeys so far. I’ve learned a lot from people inside and outside of my local area, in related and unrelated sectors, and those working on completely different kinds of projects. So I’m open to connect with anyone and everyone! And I’ve even adopted marketing and communication ideas just from reading other people’s update. So again I’m super happy to follow, connect and share with other grantees.

I’d like to learn how others are promoting the benefits of Web Monetization to their communities, and how they are engaging new users. What’s seems to be working and what’s not.

Please follow me on the community site and/or send me a message at
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Additional comments

Relevant links/resources (optional)

Top comments (5)

micopeia profile image
Rashon Massey

Holy Moly - what a fantastic update, and your radiant photo truly brings a smile to my face! Yes! Let us connect like Now:Thirty! My entire life has changed since truly putting Coil and web monetization first, as it also coincided with personal and professional changes; moreover, sprinkle in the fact that I'm all about that wellness and mindfulness life, I think we're officially GFTW Besties!

palexander profile image
Pamela Alexander

Hey there Rashon!
I just followed you back. I'm in the weeds of my project, so I can use all the Besties I can get!

And if what I've already got going wasn't enough...

You're doing a "weekly LIVE broadcast series via my Coil-linked YouTube and Twitch channels!" Tell me more! I'm trying to get my courage up and jump on YouTube! I'm used to being behind to scenes. Being front and center has me so far outside of my comfort zone... But getting word out is what's called for right now, so I'm preparing to just suck it up and doing... LOL!

micopeia profile image
Rashon Massey

YES - a LIVE SHOW, my friend! I wanted to launch the show this month, but making sure the production and episodic content are ready to go is taking a bit more time. I am also pretty much Executive Producing the live streaming content that my GftW project mentees are developing also, and instead of RUSHING...we're making sure that we are taking our time, to provide the web monetization, Coil and Cinnamon communities great, original content. It is also taking time to then create the marketing collateral to promote these shows.

You know, in my spirit, I felt like you would be a great person to interview and have as a guest on my show! We can discuss mindfulness and your specific project and trust me - We can really geek out, as I am more than familiar with the legacy of Buddhist monk Ledi and how his teaching's eventually were passed to Goenka who taught John Kabbit Zin...and we both know our buddy John came up with MBSR! I have a funny, special and direct connection to this legacy, as I am a student of the late Bill Brevoort who was a student of the Venerable Master Hsuan Hua who founded Dharma Realm University here in the States. Master Hua and Bill Brevoort (together and independently) helped both expand Chan Buddhism and Traditional Chinese Medicine throughout the USA! Bill was one of my mentors in both Traditional Chinese Medicine and teaching me how to formulate plant-based medicinal extracts!

I'll find you on Twitter, my GftW Bestie!

chrislarry profile image
Chris Lawrence

This is a fantastic report. Detailed, honest and community based. Please let us know at the GftW program team how we can be helpful here!

annieberman profile image
Annie Berman

Wonderful, just what we all need!